Digital signage provides great flexibility for creating, managing and sharing content through different digital channels. On one hand, it improves internal communications with staff members; on the other, it improves patients’ and visitors’ experiences.
Improve communications with the healthcare staff
Digital signage enable you to share messages with your entire staff. Displays installed in strategic locations (such as break rooms) make information more accessible. Furthermore, omnichannel communication tools such as ITESLIVE help you share important messages through Microsoft Teams or your employees’ screensavers. Employees will then be able to access the content using their Microsoft Teams account or their computer screen in screensaver mode, as well as on digital displays on the walls. This same content can be shared with everybody, but it is also possible to share different content depending on the job type to ensure content will always be relevant for the audience. Different message types can be shared: training reminders, meeting announcements, changes to procedures, alerts, work shifts, and encouragements, among others. In short, you can share any relevant message.
Facilitate wayfinding for patients and visitors
Hospitals and clinics are usually in enormous buildings, which makes it difficult for visitors and patients to find their way. The best solution to help them is by installing touchscreens or interactive terminals on the walls and put up a directory and a floor plan. Upon their arrival, visitors can look for the department they need to go to using the directory, then follow the path of the floor plan appearing on the screen. Here is an example to illustrate this situation: Mrs. X has an appointment with her cardiologist. All she needs to do is click on the cardiology department, and the path leading to it will automatically appear on the map. By easily finding their way, patients’ and visitors’ stress levels are decreased, and greeting agents won’t need to spend as much time answering these types of questions.
Make waiting times seem shorter
Let’s be honest: sitting in a waiting room without anything to do is boring. Furthermore, these rooms are where patients or visitors are anxiously waiting for a test result or a medical procedure, and where the tension is almost palpable. Digital displays are a great tool to share educational content such as tips for proper dental hygiene, proper postures to avoid aches, etc. You can also share entertaining content such as “Did you know…?” questions, news, or even television broadcasts.
Static paper posters are not as eye-catching, and changing them takes a considerable amount of time. Dynamic displays help you easily share important messages to visitors and patients (such as instructions for washing hands, upcoming vaccination clinics, health guidelines for COVID-19 and prevention measures) directly through the digital signage software. Communications are made much more visible, and can be changed instantly and effortlessly.
In short, dynamic digital signage facilitates internal communications and improves patients’ and visitors’ experiences. This tool is a perfect complement to your existing communication ecosystem in the healthcare sector.
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