Dynamic digital signage is a communication and marketing tool that can be used to create, edit and broadcast content through a cloud-based platform. Content can be shared on digital signage monitors, interactive kiosks, screensavers or even with Microsoft Teams. Here are some benefits of digital signage software in a corporate environment.
Automated content
Dynamic digital signage enables you to connect directly to company databases (such as ERPs) and display clear and relevant information automatically and in real time, such as key performance indicators (KPIs) and OHS data.
Watch: The benefits of broadcasting KPIs in real time
Having an updated view
Integrating external data provides an up-to-date view of the progress towards company objectives. It’s a great way to maintain team spirit and boost employee engagement. It also helps managers make informed decisions quickly as they can access data in real time, which enables them to work as efficiently as possible. .
No need to enter information manually
No human intervention is required to update data appearing on screen. Information is extracted from your data sources and automatically displayed in an appealing visual presentation, which saves a significant amount of time for digital display network managers. This process also eliminates risks of errors since information is not manually entered in the software by a person.
Flexibility
Digital signage is a versatile communication tool. It enables you to create, manage and share content on your display network quickly, easily and from a centralized location. This can be done for any number of displays, remotely and in just a few clicks. You can also share important messages with your employees, whether they are working at home or at the office.
Read : Why digital signage software is better than a USB flash drive
Read: Internal communication - Reach your employees wherever they work
Interactivity
Touchscreens and interactive kiosks help visitors find different kinds of information and facilitate decision-making, such as Wayfinding features that help users find their destination inside large buildings, or directories that share information about nearby activities, restaurants and businesses, among others. Interactive features help free up your employees’ time, which in turn gives them the opportunity to provide a more personalized service.
With the ability to offer automated content, flexibility and interactivity, digital signage is an efficient communication tool for companies.
