Digital signage in break rooms is a powerful tool that can improve internal communications in mining companies. Best practices and recommendations are put forward to optimize the impact of these displays, such as using short and dynamic playlists tailored to the specific needs of the mining sector.
A strategic space for internal communications
When deciding to improve internal communications in the mining industry, one of the best strategic locations to install digital displays is undoubtedly the employee break room. This area plays an essential role in mines as it is the place where employees meet regularly to take their break, review information, or have a chat. This makes it a perfect space to optimize the exposure of the displayed messages.
Longer exposition times lead to memorable messages
In a mining environment, where safety, productivity and communications are vital, longer exposition times for messages in the employee break room ensure not only that messages are read, but that they will be properly remembered. However, it is important to avoid making the mistake of creating seemingly endless playlists filled with an excess of content. Generally, after an initial phase of content creation, the number of updates decrease, which can cause an overabundance of information – and lower the employees’ interest.
The answer: Short, frequently updated playlits
For mines, where information must be clear, concise, and regularly updated, it is preferable to choose playlits that are both short and updated often. This approach ensures that displayed information remains relevant and holds the employees’ attention. This can be compared to managing posts on a blog: it is more efficient to post messages regularly throughout the year than to launch a large number of messages all at the same time.
Using automated content for a lasting, efficient impact
Adding content that is automatically updated can make your displays more eye-catching without any human intervention. For example, displaying weather forecasts or an RSS news feed attracts attention, and this content is regularly and automatically updated. Through data integration, it is possible to display key performance indicators in real time (such as the number of days without an accident or project progression metrics). Another popular integration is automating birthdays (work and personal anniversaries), which celebrate employees by automatically displaying their special day on displays at the appropriate day. This ensures content always remains relevant while minimizing the work effort after the initial setup.
Recommendations for playlist duration
For mining companies, we recommend having playliyts for displays installed in employee break rooms with a duration ranging between three and five minutes. With clips being displayed for approximately 10 seconds each, this means that a playlist could have between 15 and 30 clips, which offers a varied and dynamic display offering, optimizes communications, and ensures that important messages (such as safety reminders and operational updates) are properly seen and understood by employees.
By following these recommendations, mining companies can maximize the full potential of digital signage to strengthen internal communications, ensure relevant messages are shared and create a work environment where people feel more engaged and better informed.
