case study MCHUC
Cases study
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Description of the project

The goal of the McGill University Health Centre was simple: be at the cutting edge of technology to effectively communicate with their users. After taking into consideration the client's needs, we were able to present a personalized content strategy. Afterwards, in order to ensure fast information update and the possibility of managing their entire display network, we implemented our centralized management software. Security is also an important concern for this contract, which is why our software was directly installed on-site at the MUHC. Since it's a cloud-based platform, it is therefore accessible by persons in charge from any workstation. Their dynamic digital signage network now includes more than 70 screens such as large screen monitors, interactive terminals, and video walls. This network lets the MUHC communicate essential information such as signage, important news, the wi-fi network, social medias, cafeteria opening hours, and much more.


Client comment

«Our business relationship with ITESMEDIA began with the implementation of the dynamic digital signage network and interactive terminals in the MUHC's different units during its inauguration. We discussed our needs and expectations with their digital signage specialists. Afterwards, they presented us with a content strategy that was directly linked with our objectives. We wanted a modern and effective internal communication tool that would have an impact on our visitors. It has indeed worked, visitors stop in front of monitors and take the time to read the important information continuously displayed. The communications department handles modifications. They use the Studio software supplied by ITESMEDIA, which is simple and easy to use, to change messages on our video walls, interactive kiosks, and digital signage screens. If the team has any questions, they communicate directly with ITESMEDIA by email or by phone. Richard and his team have developed a relationship of trust with us which we are encouraged to maintain.»

Julia Asselstine Manager, Communications platforms, Public Affairs and Strategic Planning, MUHC Business relationship with ITESMEDIA







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