4 key elements to consider when buying digital display software
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Choosing digital signage software is not an easy task. Many companies offer a wide variety of plans. There are four key elements to consider: features, usability, price and data security.

1. Features

Start by making a list of all the features you need. This way, you will ensure that the software you will choose meets your fundamental needs, which is incidentally the purpose of your initial research. We recommend comparing your list of key features, such as multilingual display or a distribution module with the list of software features. By doing this, you will ensure you are choosing software that will do what you need it to do.

A checklist of features is available to help you in your research.

2. Usability

Ease of use enables users to perform actions on the platform quickly and simply. Intuitive software is much easier to learn; is the software you are considering user-friendly? One way to find out is to ask a demonstration of the software. To determine whether or not the software is easy to use, try it for free to ensure you can navigate through its features with ease. Furthermore, some companies provide users with online documents that help them quickly find answers to their questions. In short, the software must be intuitive.

3. Price

Obviously, the price of the software must be considered. Companies usually offer differently-priced plans based on their functions. As such, it is important to have a flexible budget. For example, the software you are considering costs $10 more than what you planned, but the extra feature helps you save 30 minutes of work. In the end, the slightly higher cost could end up saving you money: by calculating the time you spend to do the task and by comparing it to the price difference, you might realize you could save both time and money. What matters is to consider the quality/price/service ratio.

4. Data security

Finally, it is important to learn about the security of the digital display solution as you might share confidential information within your organization. Ensuring that data will be hosted in a safe place is therefore vital. For example, ITESMEDIA uses Microsoft Azure, a highly secure web host used by 95% of Fortune 500 companies. Using solutions such as Azure provides assurance that servers will always be able to meet requirements. In other words, it is essential to ensure that the digital display software is hosted in a robust and flexible infrastructure available at all times to maintain the safety of your data.

In brief, it’s important to look beyond all the bells and whistles or to look for other choices rather than simply going for the inexpensive solution, and make sure you are comparing apples with apples. Choose a software that meets your needs, is easy to use, fits your budget, and ensures your safety.


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