Knowing your objectives
Above all, you must know why you want to use dynamic digital display in the company. It is by determining clear objectives that you can use the network at its full potential. It will also be easier to evaluate results if precise goals are set. It is by addressing certain needs to be met that you will see the benefits of using this strategy.
Communication is an essential element in any kind of company and can be facilitated through dynamic digital display. You can share information with employees easily, without any loss of time. Businesses want their service to be faster and interactive. More and more restaurants, for example, are adding interactive menus or digital billboards to enhance customer experience. In other environments, companies are using this tool to further motivate their employees by keeping them involved in the development of the business.
Having a good content strategy
Once the objectives are targeted, the focus shifts to content strategy. There are tons of ways to display information on the screens. You have to choose a specific template that will effectively disseminate the digital content. In fact, the size of each diffusion zone needs to be defined. A few aspects can be seen on the monitors: the main message to communicate in words or images, news that would scroll at the bottom of the screen, the weather display, the frequency at which information is shown, etc. For example, in a factory where workers are predominantly male, sports news at the bottom of the screens would be a good option. On the other hand, a major newspaper’s offices would more likely spread last minute headlines on different monitors. In the example below, educational content and important messages appear in the main area, the news and weather are shown in the secondary area.
These elements have to be adjusted according to the type of environment and customer. This way, you make sure to capture people’s attention while conveying messages. It is all about knowing the environment and adapting the information displayed to customers, employees or passers-by.
Choosing and placing the equipment strategically
Now that the content strategy is in place, you must address some important technical aspects. Screen location is a key element for attracting maximum attention to the information displayed. Specifically, it is more logical to place the screens in a waiting room or in a rest area than in a busy hallway, for example. Of course, content must be clearly visible and easy to understand. You need to go with meaningful words or short video clips rather than long explanations that may discourage viewers.
Other technicalities should be considered, such as screen size and quantity. Do you want to place small screens knowing that the persons concerned are far from the content, for example? It goes without saying that the size of the content must be adapted depending on the proximity level between the screens and the viewers. If the equipment is outdoors, the brightness should be adjusted accordingly so that the information remains clearly visible despite daylight. These are all small details, but they are essential for a proper usage of dynamic digital display.
Finding the right dynamic digital display software
All kinds of software are available on the market. The features vary from one to another, some provide several customizable templates, and others are better at automatizing content, for instance. Therefore, according to your needs, software selection is crucial. If you want to be able to frequently modify the information displayed, it would be logical to choose multiplatform software that allows you to make adjustments easily with a cell phone or any other device connected to the network.
Also, some software can connect to business database and automatically display real time content. If you want to make a more commercial usage of dynamic digital display, where the content does not change very often, you will look for other qualities. Indeed, you should turn to easy to use software that provides an attractive visual content with high-quality display. Another interesting aspect to consider is the availability of technical assistance, which can guide you in the operation of the software. Again, objectives have to be clear in order to make wise choices, depending on your needs. To help you throughout the decision process, have a look at our two part article: Free or paid digital display software?
Broadcasting meaningful and dynamic content
Once objectives, equipment and software have all been chosen, it is important not to overlook the main content to be broadcasted. The information displayed should mean something to people targeted by the message. For example, as far as prevention is concerned, displaying revealing video footage is a great way to influence the environment.
It is essential that the content remains the center piece on the screens. In other words, it would be a shame to spend too much time on the layout and forget what message you really wish to spread.
Do not forget that no matter the screens size, their location or the choice of software, content is the most important aspect for reaching effective communication within the company.
