In our industry, we mostly use the terms “Dynamic signage” and “Digital signage” to describe our product offering. Many people ask us (with good reason): “What is the difference between dynamic signage and digital signage?”. Actually, both refer to the same concept. However, “digital signage” is the term that most closely related to the French expression affichage numérique.
Dynamic signage and Digital signage
Definition
*For ease of understanding, the term “Dynamic signage” will be used for the rest of this article.
Dynamic signage is a communication and marketing tool. It describes the sharing of multimedia content on any type of device with a screen such as televisions, monitors, screensavers, tablets, video walls and interactive kiosk.
Read: Everything you wanted to know about digital signage but didn’t think to ask
Read: What is digital signage?
What is it for?
Digital signage has many uses, but it can be classified in three broad categories:
Improve internal communications
One of the most important priorities for companies is communicating with its employees. Using digital signage software enables managers to easily create, manage and share content with their employees, and they can do so anytime they want. For example, they can share messages from Human Resources (such as raising awareness of occupational health, safety and well-being guidelines), information about organizational culture or performance indicators. In short, digital signage helps improve communications within organizations.
Read: The Art of Communicating Key Messages Without Using Emails
Easier communications with customers
Companies need to reach out often to their customers to share ongoing promotions, new offers, products and services, etc. Most of these companies are looking for different ways to catch their customers’ attention. Using dynamic signage for your business is an innovative and creative way to share information with your customers.
Inform travellers
Transit corporations use digital signage to communicate with their users. They can provide in real time the hours of the next scheduled passages (in real or scheduled time), delays and citizen communications, among others. Many different content types can be shared, such as new features (for instance, available Wi-Fi in buses), promotions about nearby activities, general interest information, etc. Digital signage is used to help share transportation information with users more efficiently.
Read: Power of digital signage for smart transit experience
“Dynamic signage” and “Digital signage” are synonyms – using either term is a matter of choice or of preference. Whether you use one or the other, this tool helps improve communications in various industries.
