Digital displays initially installed to provide information to passengers in real time about train, subway or bus schedules can also be used to share ads. Public transit companies can now optimize their investment by allocating part of this screen space to advertisement partnerships. This process helps create additional sources of income and gives local businesses and trading partners a unique opportunity to reach a targeted and receptive audience.
Allocating part of a screen to share ads has many benefits. An important advantage is that it helps transit companies make their investment more profitable by generating income by letting trading partners use this space, which proves particularly useful for local businesses who wish to efficiently reach a specific audience.
An important advantage of this strategy is the increased visibility for advertisers. Unlike social media, where costs can rapidly increase and audiences are often scattered, displaying ads in strategic locations ensure an optimal exposition. For example, local events or activities near bus stops will directly benefit from passengers’ attention, who are just a few steps away from the advertised location.
Businesses can also use these spaces to advertise special offers or promotions that are only available if users scan a code displayed on screens. This strategy helps advertisers measure the impact of their campaigns directly while offering a clear incentive to consumers. This method is particularly effective to stimulate engagement and boost sales while ensuring targeted and profitable ads.
Public transit companies can allocate advertisement space on their displays to increase their return on their investment by transforming waiting times for passengers in advertisement opportunities for businesses and partners. Local businesses can leverage a targeted and receptive audience while you optimize your investment.