The management of a real estate agency requires good communication with both clients and brokers. A well-worded message will reach its recipient almost effortlessly. If you are looking for new ways to communicate, have you thought about using digital signage? This tool could help you reach your communication goals. In this article, you will learn the benefits of using digital signage in real estate agencies.
1. Gain the confidence of your customers
First of all, digital screens can be used to communicate customer feedback. Set them up inside your office to motivate your brokers: mention their work and let them know that it is recognized and appreciated, and encourage them to become more involved in your agency. Also, display the same comments on the screen installed in the office window; Passers-by will see that other customers have been satisfied with the service they have received and this will certainly make them consider your offer.
2. A modern image
A digital screen installed in your office window will help modernize the image of your agency. In addition, the screen will help attract potential customers inside. You will then have a first contact with customers, which will give you the opportunity to establish a trusting relationship with them, all thanks to your screen.
3. Highlight your properties
It is essential to showcase properties on your digital screens, both for brokers and for customers. Diffuse the new properties on the market, the ones that have undergone a price change, those that must be sold quickly, those that are to be rented, and so on. Don’t forget to provide the contact information of the brokers who sell these homes to facilitate first contact. Finally, if you have videos of new properties, it would be appropriate to show them on your digital screens to better show their full potential.
4. Facilitate presence management
Brokers can indicate their whereabouts via the interactive screen. This attendance chart is reproduced on the receptionists' computer. So when a customer comes in unexpectedly to talk to his broker, the greeter can, at a glance, find out if the agent in the office at this moment. If it is a potential customer who arrives without an appointment, they can quickly see which broker is available to serve him.
5. Real estate market news
Other types of information can be disseminated on your screens such as news, weather, or news directly related to the real estate field. Passers-by do not necessarily know all the laws and all their rights with respect to the purchase or sale of a property. Inform them of the resources and financing options available to them and the steps they should take as future buyers. Disseminate relevant information for both first-time buyers and regular market participants.
6. Automatic update
In addition to bringing potential customers inside your office and encouraging your employees to get more involved in your agency, using digital signage displays will save you a lot of money as the whole process up to the dissemination of information is computerized (making you save considerably in printing and distribution costs). You will equally save in time; Updating your screens is simple and fast. You can change the content instantly. In fact, is very important that the content be updated regularly to ensure that the properties showcased are indeed available and not already sold.
Digital screens are definitely very useful when you own a real estate agency. The screens can be used to attract customers inside the office and to motivate your brokers by communicating positive testimonials of satisfied customers.
We invite you to contact us if you would like to learn more about the benefits of digital signage for your real estate agency. We can give you an online demonstration!
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