Digital signage resources

Digital Signage: Simplify Visitor Wayfinding in Your Convention Center

Written by Mélina Deschênes | January 29, 2026 12:57:37 PM Z

A convention center welcomes hundreds, sometimes thousands of visitors every day—attendees, exhibitors, guests, partners. For them, finding the right room at the right time can quickly become a challenge. Printed signs are often insufficient or quickly outdated, leading to confusion and negatively affecting the overall experience. As a result, front-desk staff are constantly solicited by visitors asking where a particular training session or event is taking place, increasing their workload and slowing down operations.

With a digital signage solution such as ITESlive, you can offer your visitors a modern, seamless, and intuitive experience. From the moment they arrive, they know where to go, at what time, and for which event.

Screens in Front of Each Room

Installing a screen outside each room makes it possible to continuously display the room name, the current activity, and the start and end times. The room status, occupied or available is also shown. This immediate information prevents hesitation and ensures every visitor arrives at the right door at the right time.


A Summary Screen in the Lobby

In addition, a large “daily agenda” screen placed in the lobby or another high-traffic area can present a full list of the day’s scheduled events. Times and room names are clearly indicated, and if necessary, directional arrows can guide participants to the correct location. This display becomes a central reference point that helps everyone plan their route as soon as they enter the center.

Wayfinding Kiosks

With digital signage kiosks or touchscreens equipped with wayfinding features, visitors can easily navigate the convention center. A search bar, room list, or interactive map allows them to get precise directions to their desired location in just one click. When installed in strategic locations, these kiosks become true landmarks: they simplify movement through large spaces, facilitate navigation between floors or buildings, and naturally guide participants to their conference rooms. By reducing the risk of mistakes or confusion, they enhance the visitor experience while decreasing the workload of front-desk staff, who no longer have to answer the same orientation questions repeatedly.

Benefits

Real-Time Visibility

Strategically placed screens in the lobby as well as in front of rooms—provide real-time visibility on events. Users can instantly see what’s happening now and what’s coming next. Visitors move around stress-free, reducing the risk of delays or confusion.

Automated, Integrated Management

For your teams, digital signage simplifies room management. No more manual updates to printed signs or documents. The software integrates directly with existing calendars, whether Microsoft Office, the ITESlive calendar, or other internal systems. Any change, whether it is a room update or a schedule update, is instantly reflected on all screens. You gain efficiency while eliminating information errors.

More Than Just Signage

But that’s only the beginning. A solution like ITESlive adapts to the needs of even the most demanding convention centers. Real-time availability makes it easy to see which rooms are free or occupied, accelerating decision-making during busy periods. For large centers with multiple floors or buildings, screens can also display directional cues to prevent visitors from getting lost.

A Versatile Communication Tool

Digital signage also becomes a full-fledged communication tool. The software can be used to share internal announcements, important reminders, recognition messages, or any information intended to strengthen internal communication. You can display site maps, welcome messages, practical information such as Wi-Fi or dining options, as well as partner-related ads and updates. Screens enhance the modern, professional image of your center while enriching the visitor experience.

Opting for digital signage means improving traffic flow, reducing confusion, and optimizing event organization. It also simplifies staff tasks thanks to smart automation while offering new communication possibilities. By turning your screens into true everyday allies, you create a welcoming, efficient, and innovative environment that reflects the quality and professionalism of your venue.