Digital Signage Ecosystem – Understanding the components

What is digital signage software?

It’s a communication and marketing tool that allows you to broadcast multimedia content on a monitor, tablet, video wall, or interactive kiosk. With just a few clicks, you can modify digital display content on as many screens as you like, all at once. You can also manage and program your display network remotely, making it much easier to deliver the right message at the right time.

Digital signage components

It’s a simple tool, but one that requires a good understanding of the ecosystem to make sure you choose the right software and equipment. The graphic below shows you the three major components, with examples.

The key is understanding the goal of your digital display project so you can choose a solution that fully meets your needs.