Outdoor digital signage is a very effective way to reach a broad audience. During summer, things are simple because of the mild weather conditions which help the screens and the installations function properly. However, several factors can affect your installations during the winter season. For this reason, we decided to write an article to help you understand how outdoor digital signage holds up during the winter season.
Nowadays, we notice that digital signage has a significant impact in several fields. Therefore we thought pertinent to write a series of articles on its many aspects. This article is the first of the series and focuses on digital signage in the field of real estate.
The real estate market is a field that has evolved tremendously in recent years, especially from a technological point of view. Most brokers are now active on social media and offer digital content such as photos and virtual tours knowing that prospective buyers and sellers spend a lot of time doing research on the Internet before contacting a broker. As a result, real estate offices experienced a significant decline in ridership. Consequently, agency owners had no choice but to modernize and enhance their promotional tools.